Bill C-18: Promoting Fairness in Canada's Digital Media Landscape
Bill C-18 aims to strengthen equity in Canada's digital media ecosystem. This legislation aims to regulate digital platforms acting as intermediaries in the news media landscape. The aim is to help information organizations receive fair compensation in the face of intermediaries who dominate the market and make a large economic profit. It's a way of recognizing the work of our local media. Let's discover the implications of Bill C-18, the reactions of the technology giants and the measures our agency intends to take to support this new regulation.
In response to Bill C-18, Meta and Google have decided to limit the availability of information in Canada. This decision has cast a veil of uncertainty over the future of the legislation, and raised debates about how to balance the interests of the tech giants with those of Canadian news organizations.
As a result, major players in the Canadian media landscape have also taken a stand. Companies such as Cogeco, Québecor and Bell Media have suspended advertising on Meta's platforms in a show of solidarity with the new law. In addition, the federal government, the province of Quebec and several municipalities have also decided to suspend their advertising campaigns on Meta platforms.
At Comunika, we see the importance of supporting our local medias. It is even more important to promote access to information via reliable sources. That's why we're following the recommendation of the A2C (Association of Creative Communications Agencies). Our goal is to invest 25% of our advertising budgets in Canadian media. It is by investing in fair media sources that we will succeed in nourishing our culture and our democracy.