An extraordinary testimonial campaign
Starting from a simple intention of collecting a few customer testimonials, the series of video capsules "On se paye la traite" was an instant success. Season 2 is already in production. Each ten-minute video capsule tells the fascinating stories of Quebec dairy farmers: their journeys, their challenges, and how they overcome the shortage of labor, succeed in increasing productivity while improving their quality of life. These testimonials bring transparency and a different perspective on the integration of robotics in dairy farms.
The concept : Follow the red chair throughout Quebec. "On se paye la traite" is a series of exciting testimonials from dairy farmers on their evolution, thanks to milking robots and automation.
If you're curious, here's the link to the YouTube channel.. You'll see, it's addictive.