Recognizing Comunika's expertise in animal health, Lely initially approached us to begin our collaboration in the spring of 2021. The main challenge was to finalize ongoing projects and make French adaptations of content from the US headquarters. We quickly took on several projects, moving from a coordination and management role to a leadership role in the complete creation of initiatives of all types and sizes.
Our mandate has evolved and we are working on several levels to promote the benefits of robotization in the dairy industry. The objective is to make information accessible and clear, to offer sales tools and to help promote the brand across the province.