Innovating To Meet Evolving Needs
Growing Loyalty With Valuable Opportunities, Education, Community And Rewards
Strategy, Branding, Platform, Database, Loyalty, Content, Campaigns, Evolution
Our core mandate was to revitalize the engagement and enthusiasm of a long-standing, specialized customer base, at the re-seller level (veterinarians), and at the end-user levels (producers).
Tactics
- Development of branding, brand book, UX and UI
- Development of the platform, including member’s section
- Creation and publication of content (articles and video content)
- Promotion of educational opportunities (webinars, continuing education, tutorials, etc.)
- Implementation of personalized content according to audience type
- Implementation of reporting and analytics
- Development of seasonal campaigns
The results
- 700% Growth in traffic
- Buzz factor - ZoePro is making waves, setting trends industry-wide
- 1,000 new veterinary clinics enrolled
- Significant membership growth and engagement
