Building appeal, shaping anticipation
Strategy, Branding, Design & Creativity, Web Development, SEO, Public Relations, Video Production, Photography
Our core challenge was to build excitement for the launch of the next-generation MARK-3® Watson Edition pump.
Following years of R&D, engineering and testing, Comunika helped demo the prototype to key customers across North America. The stylishly branded “Watson Tour”, supported by a suite of original communication tools, helped generate excitement for the product's upcoming launch. We also trained product ambassadors with the social media know-how to share their experience during The Watson Tour.
Our tactics
- Create outstanding branding for the MARK-3® Watson Edition pump, including
- Provide product ambassador support, including
- Develop corporate communication materials, including
The results
Create emotion and end-user buy-in to excite people about the new edition of an industry-leading product
- Successful, multi-purpose, multi-audience use of the MARK-3® Watson Edition microsite
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Great social media engagement, including:
- More than 17,000 views on Facebook
- Average of 2:26 minutes on website product video page
- Ongoing expansion to meet marketing needs for new ranges of organic products
