Building appeal, shaping anticipation

Strategy, Branding, Design & Creativity, Web Development, SEO, Public Relations, Video Production, Photography

Our core challenge was to build excitement for the launch of the next-generation MARK-3® Watson Edition pump.

Following years of R&D, engineering and testing, Comunika helped demo the prototype to key customers across North America. The stylishly branded “Watson Tour”, supported by a suite of original communication tools, helped generate excitement for the product's upcoming launch. We also trained product ambassadors with the social media know-how to share their experience during The Watson Tour.

Our tactics

  • Create outstanding branding for the MARK-3® Watson Edition pump, including
  • Provide product ambassador support, including
  • Develop corporate communication materials, including

The results

Create emotion and end-user buy-in to excite people about the new edition of an industry-leading product

  • Successful, multi-purpose, multi-audience use of the MARK-3® Watson Edition microsite
  • Great social media engagement, including:
    • More than 17,000 views on Facebook
    • Average of 2:26 minutes on website product video page
  • Ongoing expansion to meet marketing needs for new ranges of organic products
Waterax large W
Waterax screen
Waterax mobile responsive Waterax mobile responsive Waterax mobile responsive
Waterax Watson branded bottles Waterax Watson magazine ad
Waterax Watson Mini Stricker pump
Ax magazines
Zach and Alex Wildland Firefighter
Waterax van life
Waterax logo design